Ad tracking and conversions API
Capture maximum conversions by implementing tracking pixels and Conversions API (server-to-server tracking) for top ad & marketing platforms, while selling through the checkout page that you own and control.
State of privacy-first ad tracking
iOS blocks conversion tracking
Since Apple introduced iOS 14 privacy controls, ad tracking has changed permanently. As more customers online opt out of tracking, traditional browser pixels degrade and ad performance suffers significantly.
Ad blockers hide customer actions
For e-commerce brands, the pressure is mounting as cookieless browsing and ad blockers become the new default.
Cookie restrictions blindfold the attribution
Without accurate tracking data, the feedback loop to ad network algorithms (Meta, TikTok, Pinterest, others) is severed. The AI stops learning who your real buyers are and starts guessing. That is where ROAS collapses.
Why merchants benefit from Checkify integrations
1. Merchant’s ad manager gets precise data
Merchants typically see a 15–30% increase in reported conversions immediately after a successful Conversions API (CAPI) setup along with deployment of traditional pixels.
2. Seller's ad spend is optimized
Sellers stop wasting ad spend: with precise tracking and a proper analytics setup, their ad manager provides clear, data-driven answers on where their marketing budget and effort are going.
3. Business sees drastic ROAS improvement by 200-300%
The ad manager merges checkout page signals into a single, high-confidence conversion enriched with customer data (email, IP, click ID). These quality signals give ad algorithms the confidence to scale campaigns without sudden performance drops.
Conversion API vs Pixel: Ad Tracking Comparison Matrix
Setup with ease
Use standard pixel (tag) and / or conversions API integration (server-to-server) with Facebook, TikTok, Pinterest, Snapchat, X (formerly Twitter). Benefit from pixel tracking by connecting Checkify and Reddit, Quora, Microsoft Ads for accurate Bing Ads conversion tracking, Taboola pixel, and Outbrain conversion tracking.
Unlock more data
Increase the volume and quality of data signals sent to your ad and marketing platforms. By feeding algorithms complete buyer events, you train them to acquire higher-value customers at a lower cost per acquisition.
Save on third-party apps
Get complete visibility directly inside your Meta, TikTok, Google, and other ad accounts. Eliminate the need for costly third-party tracking subscriptions while streamlining your marketing tech stack.
Navigate privacy-first web
Cookieless browsing is not the end of paid ads. It is a shift from browser pixels to server side conversion tracking — conversion tracking without cookies that feeds complete purchase data directly back to ad algorithms, restoring attribution accuracy and scaling spend with full confidence in two to four weeks.
Checkify Integrations: Your ROAS Booster
Deliver high-signal customer data directly to ad network algorithms so they can optimize for real buyers instead of low-intent clicks. By combining client-side pixels with server-side tracking, Checkify eliminates data gaps caused by iOS privacy settings and ad blockers.
For instance, merchants using the Checkify + Meta CAPI integration report their event match quality score jumping to 8.0+ within just 3 to 5 days of going live. This immediate boost in data fidelity gives ad platforms the exact signals required to lower acquisition costs and scale campaigns profitably.
How to Connect: Pixel & Conversions API Setup Video Guide
FAQs
Find answers to common questions about Checkify Plus platform and ecommerce conversion tracking.
CAPI and pixel tracking: what is the difference?
A pixel is a browser script that reports events from the shopper's device, so ad blockers, iOS tracking opt-outs and cookie limits can stop it firing. The Conversions API (CAPI) sends the same purchase events from Checkify's server directly to the ad platform's server. Running both recovers the events the pixel misses.
Which ad platforms does Checkify support?
Checkify supports pixel and server-to-server Conversions API tracking for Meta (Facebook), TikTok, Pinterest, Snapchat and X. It supports pixel or tag tracking for Google Ads, Microsoft (Bing) Ads, Reddit, Quora, Taboola and Outbrain, plus Google Analytics 4 and Google Tag Manager.
I still want to use my ad tracking app. Is it possible with Checkify?
Yes. You can easily add custom scripts to your checkout and thank-you pages. Many of our merchants continue using third-party solutions, like Triple Whale or Wetracked, to expand their tracking and analytical stack.
How hard are the integrations?
Not hard. Paste the pixel IDs and access tokens from your ad and marketing platforms into your Checkify dashboard, with no custom server code, and Checkify sends the events for you. Each platform has a setup video on this page and a step-by-step article in the help centre.
Can I connect multiple Facebook pixels to Checkify?
Yes. You can add a primary and a secondary (backup) pixel to Checkify. Conversion events fire to every assigned pixel, keeping all your Meta ad accounts populated with accurate data.
Why do my pixels work in test mode, but miss real customer events?
Many of your customers shop using ad blockers, strict privacy settings, or private browser modes, which block traditional browser pixels from firing. Activating server to server tracking for your Checkify checkouts bypasses these browser limitations, passing purchase signals directly to your ad platforms to restore data accuracy and feed their optimization algorithms.
Does Checkify support Snapchat Conversions API?
Yes. Checkify supports both pixel and server-to-server Conversions API integration for Snapchat, alongside Facebook, TikTok, Pinterest, and X. Connect your Snapchat Pixel ID and access token directly from your Checkify dashboard — no custom server code required.
Still have questions?
Reach out to our support team for assistance.